It entails managing and advertising the current fashion trends. The trends in the fashion industry are set by well known designers and buyers. High end fashion designs are made of high quality fabric and not like other designs that get sold in mass at a lower price to market retailers. Most retailers work with a team which helps them investigate the latest fashion trends and observe sale of products. They know the different textiles and fabrics used to make high end fashion designs. Before distributing the products to consumers, fashion merchandisers first take time to display their items.
High end fashion designs are easily identified by their uniqueness and this makes them costly to buy. They are they are made of brands that are the most influential such as Gabbana, Prada, Gucci and Dolce. They are distinguished with their features, fabric and style. Runways and major publications are usually the first to display their styles before the products are introduced in the market. High end fashion designs are also custom made and can also be made on order. Ready to wear attires are produced in large amount and come in standard sizes. They work together with fashion suppliers and buyers to do fashion branding, marketing and maintaining customer relations.
Most significantly, high end fashion industry has a few brands. The decision of customers when selecting attires is influenced by top designers such as Giorgio Armani, Marc Jacobs, Stella McCartney and Alexander McQueen who are well known trend setters. This is why many consumers love to buy low priced clothing that are an imitation of high end fashion designs. One of the most important roles of fashion merchandisers is to predict fashion trends that will be in during the next season. They are also tasked with making sure that their products are available at major retail stores.
Additionally, the merchandisers design the shelves themselves with the thought of luxury consumers in mind. This way high end consumers will get attracted to their products because of the value and quality.
Consumers usually check the latest fashion trends from brands that are well known. It is important to have the right skills if you want to be a successful high end merchandiser. The key to success is getting to have excellent communication and analytical skills. The color and patterns of fabrics is important to create designs that will be loved by consumers.
Fashion merchandising is learnt through business training and one has to also have a strong sense of style. Having a fashion degree provides a gateway to many diverse fields. Fashion merchandising students have a choice to work as managers or with major designers and amnaufactures. It also requires one to have a passion for fashion designing.